![]() ![]() The engagement that 3-D mapping will drive will be considerable and the browser availability will make the product more accessible to audiences than Google Earth is currently, as a download.Īs more and more layers of information are embedded in 3-D mapping it moves from novelty to utility. Taking a step back, the mainstream use case of mapping is still driving directions. This means the company can scale these 3-D models quickly for cities around the globe. Microsoft’s Erik Jorgensen said that most of the 3-D rendering in the new views of Live Local were done on an automated basis, with some minor human intervention after the fact. Last year Microsoft bought Vexcel a company that developed a super high resolution camera and 3-D rendering technology, among other technology. To that end, there are many social media possibilities in the new 3-D environment – Collections is just the beginning. ![]() Live Local 3-D isn’t that far away, representing an interesting evolution of dynamic mapping toward gaming. Recently, brand advertisers have been tripping over themselves to get into the virtual world Second Life. There are also numerous e-commerce scenarios. Here’s another unsold billboard close-up, to the right of the Space Needle:ĭigital Marketing The Essential Guide to Backlink Building for SEOĬonsider also that video can be embedded in these slots as well. Here’s virtual Seattle, complete with virtual billboards:Ĭan’t see them? Look to the right in the image above, and you’ll see the one shown in the close-up below:Īs it hasn’t been sold, a “test pattern” style image serves as a placeholder. technology, and the advertising platform from Microsoft Digital Advertising Solutions.” The ads available within the Virtual Earth 3-D experience are created using a combination of technologies from Virtual Earth, Massive Inc. According to the press release, “Similar to billboards on the side of roads, virtual billboards will be available throughout Live Search in the 3-D view. There will be, for example, brand advertising on 3-D billboards and on virtual building sides. All the features of Live Local, including collections and local listings will be available in the 3-D environment.Īnd yes, advertising will be happening within the 3-D product. Microsoft already offers real-time traffic information and will do so in the 3-D environment as well. The 3-D imagery will be another view, available beside the 2-D existing aerial views, which include Bird’s Eye. ![]()
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